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Oliver Buchannon
Ben Winn

I run communities and content at FirstMark Capital.

The Conference Is Full. The Audience Is Empty.

Jun 27, 2026

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7 min read

The Conference Is Full. The Audience Is Empty.

People are coming to your event, and then pulling your audience away. What do you do about it?

Ben Winn
Ben Winn
The Best Talk Doesn’t Always Win

Jun 21, 2026

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6 min read

The Best Talk Doesn’t Always Win

Here's what it takes to create and deliver a talk that people love and remember

Ben Winn
Ben Winn
The Five Rules of a Great Introduction

Jun 7, 2026

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5 min read

The Five Rules of a Great Introduction

How to broker connections people actually appreciate

Ben Winn
Ben Winn
Please Stop Doing Happy Hours

Jun 6, 2026

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4 min read

Please Stop Doing Happy Hours

The easiest event format is usually the wrong one

Ben Winn
Ben Winn
The "Wine Rule" for Sponsorships

Jun 6, 2026

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7 min read

The "Wine Rule" for Sponsorships

10 rules for successfully pricing, packaging, and managing sponsors

Ben Winn
Ben Winn
Playbook: Fireside Chats

May 31, 2026

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10 min read

Playbook: Fireside Chats

How to run a fireside chat people ACTUALLY want to sit through

Ben Winn
Ben Winn
Playbook: Lightning Talks

May 31, 2026

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7 min read

Playbook: Lightning Talks

How to turn one specific idea into one of the best sessions of the day

Ben Winn
Ben Winn
The Content-Community Flywheel

May 31, 2026

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7 min read

The Content-Community Flywheel

How to design event content that actually moves the needle

Ben Winn
Ben Winn
Playbook: Executive Dinners

May 26, 2026

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12 min read

Playbook: Executive Dinners

How to get the right people in the room and run a dinner that actually moves the needle

Ben Winn
Ben Winn
Terminally IRL > Terminally Online

May 24, 2026

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7 min read

Terminally IRL > Terminally Online

In an AI-first world, showing up in person is the real edge.

Ben Winn
Ben Winn


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